Reputation is arguably the most valuable asset any leader, corporation, organisation, or government can have. If reputation was an item on the balance sheet, it would go straight to the bottom line.
So how is a reputation earned, and conversely, how is a reputation destroyed?
Excellent reputations are developed over long periods based on consistency, trustworthiness, reliability, and a host of intangible factors. Reputation can be dealt a fatal blow by just one incidence of untrustworthiness.
Trust is earned,
Trust cannot be bought,
Reputation is built on trust.
People might trust you if you:
- Fulfil your promises;
- Do not abuse power;
- Are open, candid, and honest;
- Take no advantage of your position;
- Act in the interests of your stakeholders;
- Say what you mean, and mean what you say;
- Speak the truth, even when it is not what you think people might like to hear;
- Accept constructive critique and take action to address areas for improvement;
- Step away when your work is done, and never bask in accolades or take personal kudos.
People will mistrust you if:
- Lie or mislead;
- Forgo your promises;
- Act in your own interest;
- Are selective with the truth;
- Have one rule for yourself and another for others;
- Hide from accountability and refuse to take responsibility.
Exercise: Try applying these tests to the situations quoted from Twitter below.
Following the "abdication of Parliament’s constitutional responsibilities to deliver proper scrutiny of the executive and the law" between Christmas and New Year's, our first case of 2021 is likely to be about the misuse of Henry VIII powers. https://t.co/l2vGDtf7nG— Jo Maugham (@JolyonMaugham) January 4, 2021
A study during the Dec 19 election found 88% of Conservative campaign ads were untruthful Boris Johnson lied repeatedly to Parliament throughout 2020 as this shocking compilation shows That UK media allowed him to normalize lying is a national scandal pic.twitter.com/PlvEkEij1V— Peter Stefanovic (@PeterStefanovi2) January 2, 2021
Conflict of interest... Why is Nadhim Zahawi MP in charge of CV19 vaccine deployment for the government also registered under Companies House as involved with Warren Medical, a company involved with the vaccine? This stinks #ToryLiars pic.twitter.com/2IyYbIyBbI— EU Flag Mafia 3.5% (@EUflagmafia) January 3, 2021
This should be a criminal investigation, as it involves theft, on a grand scale. Perhaps the company's connections to the Tory party need to be investigated too. How did they get awarded the contract in the first place? Someone in government is responsible for this.— Amanda Brooks 🕷️🏴🇪🇺 (@MrsA_BSc) January 12, 2021
MPs mess up and give themselves a big pay rise. For the NHS they clap and bang pans. It's bollocks.— scook2003 💙 (@scook2003) January 7, 2021
RT & Add your comment: @BorisJohnson Corruption has become normalised under this #ToryGovernment They do not care about truth or basic competence They flaunt CHUMOCRACY, CRONYISM & CHAOS whilst the nation struggles#CorruptToriesOut #CorruptPrimeMinisterOut #SODEM pic.twitter.com/SMf19leFP0— SODEM #HoldThemToAccount (@SODEMAction) January 6, 2021